In keeping with my love of movies, I decided to do my case study on The Blair Witch Project. Yeah, I know, a lot of people aren’t too crazy about the film. I remember liking it, but then again, I haven’t seen it in years.
Anyway, I’m getting off topic.
My case study covers the content of its website, a timeline of the film’s release, budget, profit, actors, and more, all for only $19.99. But, seriously, I also mention how the film fits into the horror genre, and some of the marketing used outside of the internet.
This was kind of an interesting topic to explore, mostly because of how most people just write this movie off as a crappy indie horror film. It really makes you appreciate filmmaking passion when you go back and read up on how a film so small could have changed so much in Hollywood. Maybe not in terms of storytelling, but definitely in terms of marketing. Actually thinking about it, TBWP kind of did change storytelling. You can’t tell me that every mockumentary/found-footage movie we get isn’t compared to TBWP. It became the seminal example of this subgenre. You don’t see anybody comparing Cloverfield to Spinal Tap, do you?