Can you smell that? It's the smell of my last blog that has to be related to my class. Now, what on Earf could this be about?
Alysha Schertz from BizTimes, that's what it's about.
The first thing I can remember from the speech was the then-and-now comparison of how the BizTimes looked on print. They went from a large tabloid layout on standard newsprint (newspaper paper) to a smaller, almost magazine, high-gloss look. I thought that was a very wise change. The old layout looked like the kind of thing you'd expect your grandfather to read, where as the new one looks more universal.
But the new look of the paper wasn't all that was talked about. Alysha also talked about how the BizTimes had to adjust their writing to the internet age. People who read articles on the internet rarely read the whole thing. They instead skim the page in a "F" shaped pattern just to get the gist of the message. Writing had to become more condensed. Long, in-depth articles have been replaced by shorter blogs. The blog on the site isn't just exclusive to people who work at the paper, members of the site can also post blogs.
Oh yeah, the links. Well, if you haven't liked Cambridge Coffee Wholesalers, I would recommend it, especially if you're a coffee drinker. Also, follow Alysha on Twitter, and visit the BizTimes' website.
I am kind of a fan of the loss of newspaper's myself. This isn't because I'm not interested in the content, but they were so Huge! It's a pain to try to read in the first place. Magazines were a much better idea in my opinion.
ReplyDeleteI think it's interesting that you say that the articles had to get shorter. I feel like they really had to get shorter in that you have to tell everything important at first, but now that we're into the age of blogs, it's like everyone has to have an opinion as well, and add that in, or people aren't interested. Neutral, unbiased information isn't the way it seems... although perhaps it never was...
I think their new layout popped a lot more and was more catchy and eye appealing even for someone who wouldn't even care about a business magazine. Oh and thanks for the coffee recommendation!
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